A toothpaste purchase today, painkillers tomorrow. Perhaps a bandage strip or some cough relief. Visits to the local pharmacy often offer more than just a short transaction; they open doors to building lasting relationships with customers.
Recognizing the potential that resides in everyday shopping lists, you’ve extended your commitment beyond just medications. You’re dedicated to stocking high-quality products that cater to your customer’s needs, turning occasional shoppers into loyal patrons.
Your inventory can span from over-the-counter medications to durable medical equipment, and even unique trinkets that set your pharmacy apart. The key is to curate a selection that not only boosts your front-end sales but also ensures the overall success of your pharmacy. However, given the vast range of products available, determining the right mix can be a challenge.
Thankfully, recent research provides insights into top-selling items, guiding your inventory decisions.
Products like:
- Cold and allergy remedies
- Pain management solutions
- First aid and wound care essentials
- Digestive health aids
- Vitamins and nutritional supplements
- Home health care tools
- Eye and ear care products
- Skincare essentials
By integrating these sought-after items, you’re well on your way to enhancing sales and ensuring customer satisfaction.
Cold and Allergy Medications
Seasonal allergies and the occasional cold can be quite the inconvenience, requiring swift and effective solutions.
Given this demand, it’s not surprising that the worldwide cough, cold, and allergy (CCA) market is projected to reach a staggering $35B by 2024.
For pharmacies aiming to capitalize on this booming market, it’s essential to keep top-rated over-the-counter products on hand. Based on data from PBA Health, the leading cold and allergy remedies are:
- Robitussin Honey Cough + Chest Congestion DM Liquid (4 oz.)
-
Delsym Multi Symptom Liquid (20 count)
- Vicks VapoCOOL Severe Medicated Drops in Winterfrost flavor (18 count)
- DayQuil/NyQuil Severe Cold & Flu LiquiCaps (16 count)
- HALLS Soothe Cough Drops in Honey Vanilla flavor (30 count)
-
Mucinex Sinus-Max Caplets for Pressure, Pain, and Cough (20 count)
Stocking these popular products can ensure satisfied customers and increased sales.
Pain Relief Items
The discomfort from a throbbing headache or a lingering fever can be disruptive. However, the right pain-relief solution can provide swift comfort, benefiting not just the patient, but also the pharmacy’s sales figures.
Diversifying pain relief offerings is essential. This means providing a range of solutions, from tablets and patches to topical creams that offer instant respite.
According to insights from PBA Health, top-selling pain relief products to consider stocking include:
- Aleve Back & Muscle Pain Tablets (50 Count)
- Biofreeze Pain Relief Cream (3 oz.)
- Aspercreme Lidocaine XL Patches (3 Count)
- ICY HOT Lidocaine Pain Relieving Cream (2.7 oz.)
- ThermaCare Ultra Pain Relieving Cream (2.5 oz.)
Having these on your shelves ensures that customers have a variety of effective options to choose from.
First Aid / Wound Care
Unforeseen incidents are a part of life, but with the right tools at hand, your clients can navigate them with confidence. Plus, stocking up on these essential items not only assures your customers of their safety but also assures you of a profitable return. In 2020, the first aid segment was pegged at $166M, while the wound care domain stood at $9M.
For pharmacies aspiring to be the go-to spot for all emergency needs, a varied inventory is key.
Confused about the inventory to choose? Consider these top-selling products:
- BAND-AID Adhesive Bandages (Family Pack, Multiple Sizes) – 110 Pieces
- New-Skin Comprehensive Liquid Bandage – 1 oz.
- NEOSPORIN Prime Triple Antibiotic Cream – 1 oz.
- MODVEL Enhanced Knee Support Sleeve – Single
- Johnson & Johnson Multipurpose First Aid Kit – 140 Items
Digestive Health
With the rising trend in focusing on digestive wellness, an increasing number of individuals are leaning towards probiotics, specialized diets, and remedies for ongoing digestive issues.
Stay ahead of the curve by offering the following sought-after products on your shelves:
- TUMS Chewy Delights with Gas Alleviation (Lemon & Strawberry Flavors) – 28 Units
- Alka-Seltzer Nighttime Heartburn Alleviation + Sleep Aid Gummies (Berry Blend) – 46 Units
- TUMS Advanced 750 Antacid Chewable Tablets (Zero Sugar Melon Berry Fusion) – 80 Units
- Dramamine Anti-Nausea Extended Relief Formula Tablets – 10 Units
- Pepto-Bismol Maximum Strength Caplets – 12 Units
Vitamins and Supplements
In the backdrop of the COVID-19 era, focusing on overall health has never been more crucial. Dominating this wellness landscape are vitamins and supplements.
Whenever you provide prescription medications, it’s wise to suggest complementary vitamins and supplements. This not only enhances patient health but also uplifts your revenue.
Per insights from PBA Health, these are the leading vitamins and supplements to consider:
- Emergen-C Vitamin Gummies (Tangy Orange) – 30 Units
- Natrol Melatonin 10 mg Sleep Gummies (Strawberry Flavor) – 90 Units
- Bausch + Lomb PreserVision AREDS 2 Chewable Tablets (Berry Blend) – 60 Units
- One A Day Women’s Natural Fruit Nutrient Bites – 60 Units
- Schiff Move Free Ultra Dual-Action Joint Health Tablets – 30 Units
Home Healthcare
Venturing beyond traditional medicines? Consider diving into the realm of home healthcare essentials. This expansive category encompasses everything from sturdy medical apparatus (DME) to everyday items such as face masks and temperature measuring devices.
Kickstart this new inventory addition with these products and observe a positive shift in your revenue:
- 3M Particulate Breathing Mask 9502+N95 – Pack of 20
- LPOW Touch-Free Infrared Body Temperature Scanner – Single Unit
- Zacurate 500DL Advanced Fingertip Pulse Measurement Device – Single Unit
- First Response Prompt Pregnancy Detection Test – Pack of 2
- RENPHO Intelligent Body Composition Analyzer Scale – Single Unit
Eye/Ear Care
Assist your patrons in maintaining crystal clear vision and optimal auditory health. With the ear, nose, and throat (ENT) sector projected to soar to $30B within the upcoming decade, now is the opportune moment to dive in.
Consider introducing the following products in your pharmacy lineup:
- Biotrue All-In-One Contact Lens Cleanser – 10 fl. Oz.
- TheraTears Moisturizing Eye Drops for Dry Eyes – 0.5 fl. Oz.
- Opcon-A Eye Drops for Allergy Relief and Redness Reduction – 0.5 fl. Oz.
- Debrox Solution for Effective Earwax Clearing – 0.5 fl. Oz.
- Mack’s Premium Soft Foam Ear Plugs – Set of 10 Pairs.
Skincare
Assist your patrons in achieving radiant skin and heightened confidence with a curated skincare selection. Based on insights from PBA Health, here are the top-performing skincare products to consider:
- Dr. Teal’s Authentic Epsom Salt Bath Blend (Infused with Activated Charcoal & Black Lava Salt) – 3 lbs.
- Gold Bond Ultimate Relief Cream for Cracked Skin – 0.75 oz.
- Neutrogena Moisturizing Hand Gel Elixir – 3 oz.
- Vanicream Delicate Body Cleanser – 12 oz.
Conclusion
To maximize your front-end revenue this year, prioritize stocking products that drive higher profitability. By featuring the right items, you can attract more footfall and subsequently convert these visitors into loyal patrons.